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Inbound Marketing, Content Copy Writer & Communications Specialist

Global Capital Sydney CBD, Sydney

Job Description

An exciting opportunity exists for an innovative and enthusiastic individual with a flair for Marketing & Communications to join us at our Sydney HQ.

Currently we are looking for a talented Marketing Executive to join our team and help drive future growth. Excellent communication and writing skills are key as well as a passion for technology.

Essential to this role will be your ability to take on multiple tasks whilst delivering high quality marking communications that generate results. You will be client-focused and be able to work collaboratively with our cross-functional team.

Responsibilities include but not limited to:

Digital Marketing

-Take ownership of the existing digital marketing infrastructure and plan and execute all digital marketing activity - including website/app, email, social media and search
-Display Add: updates & rewrites as necessary
-Content Management - Develop and implement a social media strategy and work with internal and external resources to create and optimise engaging cross-channel content
-Manage the digital marketing budget, measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and other KPIs)

Email Marketing

-Manage and optimise the email marketing campaigns
-Run A/B testing and analysis to extract meaningful insights
-Optimize the performance of email campaigns in regard to deliverability, open and click-through rates.
-Your primary focus will be developing engaging finance related content, including websites, news, white papers, landing pages, display adds, etc

The successful applicant should demonstrate the following qualities:

-Strong copy writing skills and attention to detail
-Exposure to the finance industry will be highly regarded
-Define, manage and drive web assets to ensure the delivery of the online strategy
-Hands on experience with CRM’s essential
-Hold a tertiary qualification in Marketing or Journalism or related discipline and have at least 2+ years' experience in digital marketing
-Experience in devising and implementing marketing strategies
-Effective communicator – both verbal and written
-Experience in office administration
-Exceptional attention to detail
-Ability to work autonomously, meet deadlines and handle multiple tasks concurrently
-Business acumen and the ability to use discretion and maintain confidentiality
-Professional presentation
-Demonstrated success in providing exceptional and consistent customer service, including the ability to deal with commercially sensitive documents
-Punctual, flexible and able to prioritise a changing to do list

We are looking for someone who is process driven and who enjoys working in a small "all hands on deck" collaborative team environment as at times you will be wearing many hats.

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Global Capital

Member since: November 2019

Banking & Financial Services