Digital Marketing Jobs for Backpackers

Digital Marketing Jobs Australia

Digital marketing is a diverse career path with job opportunities springing up across Australia. Because of this, it’s a great option for holidaymakers looking to make a few extra bucks whilst backpacking or travelling throughout Australia. Digital marketing offers you the ability to work remotely, so you can work from wherever you’re based as you travel around. Here are a few examples of digital marketing jobs Australia based, perfect for a young backpacker:

Digital Marketing Manager

A digital marketing manager is someone who creates online marketing campaigns for use on websites, social media marketing platforms and search engines. Their job is to help boost brand awareness, visibility and engagement by using different forms of online content. They may also develop digital marketing strategies to help identify target markets or brand personas and analyse the best ways to reach a company’s target audience. Digital marketing managers are usually the ones in charge of an organisation’s digital marketing campaigns, helping to plan strategies and optimise results for the business.

Social Media Manager

Social media managers have a similar role to digital marketing managers in that they are in charge of marketing campaigns. However, they focus solely on the social media side of things, promoting customer loyalty and increasing recognition of the brand. This requires excellent knowledge of the different social media platforms as well as the type of content that performs well. Social media managers will need to be comfortable capturing this content themselves too, including videos, reels and photos.

SEO Specialist

An SEO specialist role is perfect for someone who likes the more analytical side of digital marketing. They use various SEO tools to analyse online content, helping to improve website rankings on search engines to ensure target customers can discover brands. An SEO specialist requires a thorough understanding of how search engines work and how to increase the visibility of web pages using techniques like internal linking and targeted keywords. If you're looking for SEO specific roles in Australia, visit SEO Jobs AU.

Content Marketer

Content marketing is all about promoting a brand online, and the day in the life of a content marketer can vary depending on the requirements of the company they work for. This could include writing and editing blogs or webpage content, creating audio and video content for social media and planning out content calendars for the week or month. They may also have to help implement SEO strategies and analyse data to see how they can get the most out of their online content.

PPC Specialist

A PPC specialist is a type of digital marketer who specialises in paid marketing, creating and planning a variety of PPC campaigns across a range of digital channels. They are also responsible for analysing the performance of their ads and producing detailed reports. PPC roles involve a lot of design and strategy development to get the most out of ad campaigns.

Email Marketing Manager

An email marketing manager essentially carries out digital marketing campaigns via email and has to be a strong communicator in order to get the perfect marketing message across for a brand. They have to get their reader’s attention straightaway with catchy subject lines and compelling calls to action, like donating to a campaign or purchasing a popular product.

Analytics Manager

Analytics managers focus more on the data side of digital marketing, looking at how marketing strategies are doing using analytical tools. They look into the raw data for brands to help make important decisions about marketing strategies and how to plan and implement them. They also have to carry out in-depth data analysis to make sure SEO strategies, for example, are working and revise designs if needed. They may also be responsible for deciding on business goals and helping to prepare financial or operational reports.

Graphic Designer

A graphic designer is responsible for the planning, designing and development of graphics that are used in both online and offline marketing materials. They will help to conceptualise and create logos, branding guidelines and more to ensure companies are attracting their target audiences. This includes thinking about how different colours and fonts can be used to get a marketing message across. They may also be tasked with designing adverts, brochures, websites, illustrations and more.

Web Developer

Web developers are responsible for the coding, layout and design of a website, following the specific requirements of the business they are working for. They have to achieve the perfect balance of function and user experience to ensure a website is easy to use and encourages visitors to take action. Some companies may require graphic design elements and computer programming depending on the type of website that needs developing.

Copywriter

A copywriter’s job is to carry out research and plan and create content for businesses to help them advertise their products or services to clients. This can include copy such as blogs, articles, product descriptions, scripts, webpage content, emails and even slogans. A copywriter requires strong communication skills and the ability to carry out extensive research on a range of different topics. They will also need to be able to adapt their tone of voice to follow strict guidelines and produce content in the business’s preferred style.

UI/UX Expert

A UI or UX expert is responsible for creating the best possible experience for users when they are accessing a product or service. They are usually involved in the design of products and services for specific target groups, requiring them to have a thorough understanding of the motivations of end users. Research is a large part of the role, with UI/UX experts often creating user journeys, user personas and site maps before starting any design work.